It’s not really a team.
It is Eric peterson
A complete marketing and sales growth engine– 25 years of experience, $42M in sales achievements– in one singular creative human toolbox of awesome.
About
A creative in Arizona with a global footprint.
achieving growth via consultative sales, marketing, and ad revenue.
Eric has worked in technology infrastructure sales and nurtured world class marketing platforms for enterprise clientele for decades, inventing new streams of revenue and significantly reducing COGS for some of the largest companies in the world, all while creating some of the most unique publishing ventures on the planet.
He now enjoys the freedom of bringing a unique suite of tools independently to businesses of all sizes and focusing on his own creative pursuits like rocking for your mom and making comic books about space mailmen and marketing them to millions of readers.
Ask yourself if you are tired of working with a myriad of ad agencies for your business, or if you’re tired of personnel turnover. Eric is enjoying being the shaggy haired agile agent of creative and strategic business growth and if your mission is impossible enough, he could be the right equipment for the task at hand.
achievements
sales
- Numbers time: 2x 300% quota achievement. 32% YoY growth average. Top sales NOAM (SonicWALL 2017). 3x President’s Club. $42M in sales to date in technical infrastructure.
- Radical creation of digital MEDDIC based sales outreach tools during the pandemic, allowing for faster creation of pipeline during periods of WFH and increased run rate YoY. Anecdote: the CIO of a notable international company saw Eric at a virtual roundtable during the pandemic and said, “Great to see you! How are your two kids?” The CIO didn’t realize that they’d never actually met before. The virtual outreach for white space was that warm, precise, memorable and unique. This is critical in 2020 and beyond.
- Development of structured and profitable sales channels in regions around the globe including the UK, the Netherlands, Italy, France, Germany, Japan, New York, California, Washington, Nevada, New Mexico, Arizona, Utah, Colorado, Ohio, Delaware, Florida, Alabama, Missouri, Pennsylvania and more. These include verticals in media, publishing, education, medical, data governance, government, gaming and hospitality. Individual case studies available upon request.
marketing
- 2X-3X average ROAS for e-commerce sales funnels in 2023 for campaigns spanning 3 continents.
- Creation of an engine that includes tying audience engagement across social media and digital ad campaigns into physical customer attribution channels in retail. In other words: “Did person likey post? Good. Did person come into the store and spend more after that? Yes? We can tell precisely what content that customer saw and interacted with and better attribute ROI to activity channels. Take the guess work out. Develop actual customer case files.”
- The development of a mobile 6K production studio allowing for UHD production in a guerilla fashion as well as creation of musical needs for campaigns.
creative
- Most recent fiction has been published in 6 languages spanning 4 continents.
- Collaborations include Darick Robertson (The Boys, Transmetropolitan, Happy!), Simon Bisley (Lobo, Slaine), Colin MacNeil (America, Judge Dredd), Clint Langley (ABC Warriors, 2000AD), Boo Cook (Elephantmen), Glenn Fabry (Preacher), and more.
- Lowered COGS in publishing by 44% in 2021. Further statistics and case studies available upon request.
SKills & tools
Skills
TV/Film Production
Avid, DaVinci, Adobe, Microsoft, G-Suite
Audience, Creative, and Metric Testing on Meta
Hyros, Unbounce, Shopify, Klaviyo, and More
Project Management via Proprietary Labs Software
Structured Sales Flows and B2B Acquire Methedology
MEDDIC
MARKETING TOOLSET and philosophy
Eric utilizes a collection of production and marketing tools for not only creating the quality content needed to grow a brand rapidly and efficiently, but also to test to find the proper audiences and expand them. Lately the biggest advantage has been tying in new levels of attribution, bridging the gap between social media/ad efforts and actual physical location POS for many large brands.
He functions by a focused philosophy: We do not spend $1 without being able to prove without a doubt that we know where to attribute ROI. We do not “try and see what happens” unless we are sure we can directly correlate cause and effect. There are enough unknowns in marketing. We are here to answer questions, not add to them.
Sales Toolset and philosophy
- You need to earn a strategic champion/sponsor. You need a relationship with the actual buyer. Those are not the same person, hardly ever. You need these early and you need to keep an eye on the geography because roles can rapidly shift.
- 3x-4x pipe. Always.
- MEDDIC. If it ain’t green, fix it. Make sure the client has allocated enough runway to fix it. And then shorten that runway.
- Always have a reason to be where you’re needed, even if it is across the globe and especially if a client does not know that you are what they need yet.